Design Within Reach (DWR) is a go-to destination for authentic mid-century modern furniture and contemporary design icons. If you're in Milwaukee, Wisconsin, you might wonder where to find DWR furniture, how to shop smart, and what to look for when investing in pieces like Eames chairs or Noguchi tables. This guide covers everything from store locations to buying tips, so you can furnish your home with timeless style.
Where to Find Design Within Reach in Milwaukee, WI
Milwaukee doesn't have a standalone DWR Studio, but you can still access their collection through multiple channels. The closest DWR Studio is in Chicago (about 90 miles south), offering a full showroom experience. However, Milwaukee residents can shop online at dwr.com with free shipping on orders over $5. Additionally, DWR occasionally participates in design events or pop-ups in the Milwaukee area—check their website for local announcements. For hands-on browsing, visit local retailers like Moda Furnishings or Orange Tree Imports, which carry select mid-century modern pieces. If you're set on DWR, plan a day trip to Chicago or use their online design services for personalized advice.
How to Choose Authentic DWR Furniture: Key Parameters
When buying DWR furniture, authenticity and quality are paramount. Look for these parameters:
- Manufacturer Label: Authentic DWR pieces are made by licensed manufacturers like Herman Miller, Knoll, or Vitra. Check for labels or stamps underneath chairs or tables.
- Materials: Genuine pieces use high-quality materials—solid wood, premium leather, and durable steel. For example, an Eames lounge chair should have a rosewood or walnut veneer shell and top-grain leather.
- Construction: Inspect joints, welds, and finishes. Authentic items have precise craftsmanship, no rough edges or loose parts.
- Price Range: DWR prices reflect the investment. A genuine Eames chair costs $5,000+, while a replica might be under $500. If the deal seems too good, it's likely a copy.
Common Mistakes When Buying Mid-Century Modern Furniture
Avoid these pitfalls to ensure you get the real deal:
- Mistaking replicas for originals: Many online sellers claim "mid-century style" but use cheap materials. Always verify the manufacturer.
- Ignoring scale and proportion: Iconic designs like the Barcelona chair need space. Measure your room and doorways before buying.
- Overlooking maintenance: Leather requires conditioning, wood needs polishing, and metal can scratch. Factor in upkeep costs.
- Skipping the return policy: DWR offers a 30-day return window, but some retailers don't. Always check before purchasing.
Where to Buy DWR Furniture in Milwaukee: Online vs. In-Store
You have two main options: online direct from DWR or through local retailers.
Online (dwr.com): Best for selection and convenience. You get access to the full catalog, trade discounts (if applicable), and design services. Shipping is free over $5, but large items may have additional fees. Use their virtual room planner to visualize pieces.
In-Store (Chicago or local boutiques): Ideal for testing comfort and seeing finishes in person. Visit the Chicago DWR Studio at 939 W North Ave for a full experience. In Milwaukee, check out Moda Furnishings (2618 N Downer Ave) for curated mid-century collections that include licensed brands.
Real Buying Advice for Milwaukee Residents
Here's actionable advice based on local insights:
- Start with a classic piece: Invest in a versatile item like a Saarinen tulip table or a Wishbone chair. These work in most interiors and hold value.
- Use DWR's trade program: If you're an interior designer or architect, you can get 15-20% off. Even if you're not, consider hiring a designer for a single project to access discounts.
- Shop sales and outlets: DWR has an online outlet (dwreoutlet.com) for floor models and overstock. Sign up for emails to get alerts on Milwaukee-specific promotions.
- Check local marketplaces: Facebook Marketplace and Craigslist in Milwaukee often have authentic DWR pieces from estate sales. Search for "Herman Miller" or "Knoll" to find deals.
FAQ
Q: Is there a Design Within Reach store in Milwaukee?
A: No, but you can shop online or visit the Chicago studio. Some local retailers carry similar brands.
Q: How can I tell if a DWR piece is authentic?
A: Look for manufacturer labels, check materials, and compare prices with DWR's official site. If the price is drastically lower, it's likely a replica.
Q: What are the best DWR pieces for small apartments?
A: The Eames molded plywood chair, Nelson bubble lamp, and Noguchi coffee table are compact and iconic.
Q: Does DWR offer financing?
A: Yes, through Affirm. You can pay over time with 0% APR options for qualified buyers.
Design Within Reach furniture is an investment in quality and design. Whether you shop online or make a trip to Chicago, focus on authenticity, measure your space, and take advantage of sales. With these tips, you can bring iconic mid-century modern style to your Milwaukee home without the common headaches.