Design Within Reach (DWR) is a go-to destination for modern furniture enthusiasts, and the Salt Lake City location offers a unique shopping experience. Whether you're furnishing a new home or adding a statement piece, this guide will help you navigate the showroom, understand pricing, and avoid common mistakes. From outlet finds to delivery logistics, here's everything you need to know before you go.
1. Navigating the DWR Salt Lake City Showroom
The DWR showroom in Salt Lake City is located at 2280 S. 1300 E., in the Sugar House neighborhood. It's a two-story space featuring iconic pieces like the Eames Lounge Chair, Noguchi Coffee Table, and Knoll sofas. The lower level often houses the Studio collection, which includes more affordable options and floor samples. Pro tip: Ask a sales associate about any upcoming sales or clearance items—they often have unadvertised markdowns on floor models or discontinued finishes.
2. Understanding Pricing and Discounts
DWR is known for premium pricing, but there are ways to save. First, sign up for their email list to receive 15% off your first purchase. Second, check the DWR Outlet online for discounted pieces—Salt Lake City doesn't have a physical outlet, but you can order online for delivery. Third, consider the DWR Trade Program if you're an interior designer or architect (10-20% off). For regular shoppers, the best time to buy is during the semi-annual Warehouse Sale (usually February and August). Avoid paying full price for items that are frequently on sale, like the Eames Molded Plastic Side Chair.
3. Common Mistakes to Avoid
Many first-time buyers make these errors: (1) Not measuring your space—DWR furniture is often larger than it looks in the showroom. Always bring a tape measure and measure doorways, hallways, and elevators. (2) Ignoring lead times—many items are made to order and can take 8-12 weeks. Ask about in-stock items if you need furniture quickly. (3) Forgetting about assembly—some pieces require professional assembly, which adds cost. Check if assembly is included in the delivery fee. (4) Not checking return policies—DWR has a 30-day return policy for in-stock items, but custom orders are final sale. Always confirm before buying.
4. Delivery and Assembly Tips
DWR Salt Lake City offers delivery services through third-party carriers. For local deliveries, you can schedule a white-glove service that includes inside delivery, assembly, and packaging removal. This typically costs $150-$300 depending on the item size. If you're on a budget, opt for curb-side delivery ($50-$100) and assemble furniture yourself. For large pieces like sofas, measure your doorways and staircases to avoid delivery headaches. The showroom staff can provide detailed dimensions.
5. How to Find the Best Deals
Beyond sales, check the "Last Chance" section on the DWR website for deeply discounted items. Also, visit the showroom regularly—floor samples are often rotated and sold at up to 40% off. If you see a scratch or dent, negotiate a further discount. Another tip: buy during the annual "Friends & Family" sale (typically October) for 20% off everything. Finally, consider buying used—check Facebook Marketplace or Craigslist for DWR furniture in the Salt Lake City area. Many pieces hold their value well, and you can find authentic items for half the retail price.
FAQ
Q: Does DWR Salt Lake City have an outlet?
A: No, but you can shop the online outlet at dwr.com/outlet for discounted items shipped to your home.
Q: Can I return furniture bought at the showroom?
A: Yes, in-stock items can be returned within 30 days. Custom orders are final sale.
Q: Does DWR offer financing?
A: Yes, they offer 6-month financing with the DWR credit card or through Affirm for purchases over $500.
Q: What brands does DWR carry?
A: DWR carries brands like Herman Miller, Knoll, Vitra, Kartell, and their own Studio line.
Q: Is parking available at the showroom?
A: Yes, there is free parking in the lot behind the building.
Final Thoughts
Shopping at Design Within Reach Salt Lake City can be a rewarding experience if you go prepared. Focus on measuring your space, understanding lead times, and taking advantage of sales and outlet deals. Avoid impulse buys and always ask about floor samples or clearance items. With these tips, you'll be able to furnish your home with iconic modern furniture without breaking the bank.