If you’re in Santa Monica and looking for iconic modern furniture, Design Within Reach (DWR) is a must-visit. Located on Broadway, this showroom offers a curated selection of authentic mid-century and contemporary pieces from brands like Knoll, Herman Miller, and Vitra. But shopping at DWR can be overwhelming—prices are high, and not every piece is worth the investment. This guide will help you navigate the Santa Monica showroom, avoid common mistakes, and make smart purchases that last.
What to Expect at the DWR Santa Monica Showroom
The Santa Monica DWR is a two-level space featuring living room, dining, bedroom, and office setups. You’ll find classics like the Eames Lounge Chair, Noguchi Table, and Saarinen Tulip Table. Unlike online browsing, the showroom lets you test comfort, see real finishes, and get expert advice from design associates. Pro tip: Visit on weekdays when it’s less crowded, so staff can give you personalized attention.
How to Choose the Right Piece: Step-by-Step
Follow these steps to avoid buyer’s remorse:
Step 1: Measure Your Space – Bring floor plans or photos. DWR pieces are often large; a Barcelona Couch needs room to breathe.
Step 2: Test Comfort – Sit on chairs, lie on sofas. The Eames Lounge looks great but may not suit everyone’s back. Try the Ergonomic Office Chair instead if you work from home.
Step 3: Compare Materials – Leather vs. fabric? Wood finishes? Ask for swatches. Some leathers scratch easily; choose durable options for high-traffic homes.
Step 4: Ask About Lead Times – Many items are made to order. Expect 8–12 weeks. If you need it sooner, check “Quick Ship” items available in 2 weeks.
Key Buying Parameters and Value Factors
DWR sells authentic, licensed designs. That means you pay for quality, warranty, and resale value. Key parameters to evaluate:
- Construction: Look for solid wood, kiln-dried frames, and 8-way hand-tied springs in sofas.
- Warranty: Most pieces have a 5-year warranty. Some (like Herman Miller Aeron chairs) have 12-year warranties.
- Authenticity: Knockoffs are cheaper but lack durability and certification. DWR’s products come with certificates of authenticity.
- Price vs. Investment: A $5,000 chair may last 30 years; a $500 knockoff may sag in 2 years. Consider cost per year.
Common Mistakes and How to Avoid Them
Mistake 1: Buying on Impulse – The showroom looks perfect, but your home lighting and layout differ. Always take photos home and use painter’s tape to outline dimensions.
Mistake 2: Ignoring Scale – A large sectional can overwhelm a small apartment. The Santa Monica store has many oversized pieces; ask for compact alternatives like the Slim Sofa.
Mistake 3: Forgetting Delivery Costs – DWR charges for delivery based on distance and item size. In Santa Monica, expect $100–$300. White glove service (assembly, placement) is extra but worth it for heavy items.
Mistake 4: Overlooking Sales and Outlet – DWR has an annual “Friends & Family” sale in fall (20% off). Also check DWR Outlet online for discontinued or floor models. The Santa Monica showroom sometimes has floor samples at 30% off.
Real Buying Advice from Locals
Santa Monica residents recommend focusing on pieces that truly improve daily life. The Eames Molded Plastic Chair ($495) is a versatile, affordable entry point. For home offices, the Herman Miller Aeron Chair ($1,395) is a top seller for back support. If you’re on a budget, consider the DWR Basics line—simple designs at lower price points without sacrificing quality.
Avoid trendy pieces that might look dated in 5 years. Stick to timeless designs like the Tulip Table or Wishbone Chair. Also, don’t be afraid to negotiate on floor samples or inquire about price matching if you find the same item elsewhere.
Frequently Asked Questions
Q: Is DWR Santa Monica open to the public? Yes, walk-ins welcome. Hours: Mon–Sat 10am–7pm, Sun 11am–6pm.
Q: Can I return furniture? Returns accepted within 30 days with original packaging, but a 15% restocking fee applies. Custom orders are non-refundable.
Q: Do they offer design services? Yes, free in-store consultations. For a fee ($500+), they provide full room layouts.
Q: Are there financing options? DWR offers 12-month financing on purchases over $1,000 through Synchrony Bank.
Q: How does DWR compare to West Elm or CB2? DWR focuses on authentic designer pieces; West Elm and CB2 offer stylish but less expensive, often less durable furniture. DWR is a higher investment but holds value better.
Final Thoughts: Is DWR Santa Monica Worth It?
Design Within Reach in Santa Monica is ideal for design enthusiasts who value authenticity and longevity. Yes, prices are steep, but with careful selection, you’ll own pieces that last decades and can be resold. Avoid impulse buys, take advantage of sales, and always test comfort. For those starting out, invest in one iconic piece (like a chair or table) and build around it. Happy furniture hunting!