Design Within Reach (DWR) has long been a destination for those seeking authentic modern furniture. The Soho location in New York City stands out as a flagship store, offering a curated selection of iconic pieces from designers like Eames, Noguchi, and Saarinen. Whether you're a design enthusiast or a first-time buyer, navigating the showroom and making informed choices can be overwhelming. This guide provides practical advice, buying parameters, and common pitfalls to help you shop smartly at DWR Soho.
What to Expect at the DWR Soho Showroom
The Soho store spans multiple floors, each dedicated to different categories: seating, lighting, tables, and accessories. Unlike online shopping, you can touch fabrics, test comfort, and see colors in natural light. The staff are knowledgeable but not pushy, so feel free to ask questions about materials, lead times, and customization options. One common mistake is going in without a plan. Before visiting, measure your space and know your needs. For example, if you're looking for a dining table, bring the dimensions of your room and consider how many people you typically host. DWR offers many sizes and finishes, so having specifics saves time.
Key Buying Parameters: Materials, Quality, and Price
DWR furniture is an investment, often priced higher than mass-market alternatives. Understanding what you're paying for helps justify the cost. Look for solid materials: real wood veneers (not laminate), powder-coated steel, and top-grain leather. For seating, check the suspension system: eight-way hand-tied springs or high-resilience foam indicate durability. Avoid pieces with particleboard or cheap hardware. A classic example is the Eames Lounge Chair: authentic versions use molded plywood and leather, while knockoffs use plastic and bonded leather. Always verify the manufacturer and ask for care instructions. If you're on a budget, consider floor models or seasonal sales. DWR occasionally offers discounts on discontinued colors or floor samples. Another tip: sign up for their newsletter to get notifications about promotions.
Common Mistakes and How to Avoid Them
New buyers often fall for trendy pieces that don't suit their lifestyle. For instance, a white leather sofa may look stunning but requires frequent cleaning. Similarly, glass-top tables show every fingerprint. Think about maintenance: dark woods hide scratches better than light ones. Another mistake is ignoring scale. A massive sectional can overwhelm a small apartment, while a tiny chair may look lost in a large living room. Use painter's tape to outline furniture dimensions on your floor before buying. Also, don't rush into custom orders. Custom pieces are non-returnable, so test the standard version first if possible. Finally, compare prices online. DWR has a price-match policy on identical items from authorized dealers, so check competitors like Herman Miller or Knoll.
Step-by-Step Shopping Guide at DWR Soho
1. Research beforehand: Browse the DWR website to note items you like. Check dimensions, materials, and lead times (some items take 8-12 weeks).
2. Visit on a weekday: The store is less crowded, allowing you to spend time with each piece. Bring a tape measure and fabric swatches from home if you're coordinating colors.
3. Test everything: Sit on chairs, lie on sofas, and open drawers. Pay attention to comfort and sturdiness. For lighting, ask to see it turned on to assess brightness.
4. Ask about delivery and assembly: DWR offers white-glove delivery for an extra fee, which includes setup and packaging removal. If you're handy, you can save money with standard shipping.
5. Check return policies: Standard items can be returned within 30 days, but custom orders and clearance items are final. Keep all packaging until you're sure.
Real Buying Advice for First-Timers
Start with a classic piece that will last decades, like a Noguchi coffee table or an Eames plastic armchair. These designs hold their value and never go out of style. If you're mixing DWR pieces with existing furniture, stick to neutral colors for larger items and add pops of color with accessories. Don't feel pressured to buy everything at once. Building a collection over time allows you to spread costs and choose pieces that truly fit. Also, consider the resale market. DWR items retain value, so you can often recoup part of your investment if you decide to sell. Finally, trust your instincts: if a piece doesn't feel right in the showroom, it won't feel right at home.
Frequently Asked Questions
Q: Is DWR furniture worth the price?
A: Yes, if you value design, quality materials, and longevity. DWR sells authentic pieces from licensed manufacturers, unlike cheaper replicas.
Q: Can I negotiate prices at DWR Soho?
A: Generally no, but you can ask about floor models or open-box items for discounts. Trade professionals may get a discount through the Trade Program.
Q: How do I know if a piece is authentic?
A: Check for manufacturer labels, serial numbers, and proper documentation. DWR only sells genuine products, but verify if buying secondhand.
Q: What if I need to return a large item?
A: Contact customer service within 30 days. Returns must be in original condition and packaging. Large items may incur a restocking fee.
Q: Are there financing options?
A: DWR offers financing through Affirm for purchases over $250. Check their website for current terms.
In conclusion, shopping at Design Within Reach Soho can be a rewarding experience if you come prepared. Focus on timeless designs, prioritize quality, and avoid impulse buys. By following these tips, you'll build a home filled with iconic furniture that brings joy for years.