If you're looking for high-end modern furniture, Design Within Reach (DWR) in Paramus, New Jersey, is a must-visit destination. Located at the Garden State Plaza, this showroom offers iconic pieces from brands like Herman Miller, Knoll, and Vitra. Whether you're furnishing a new home or upgrading a single room, this guide will help you navigate the store, find the best deals, and avoid common pitfalls.
What to Expect at DWR Paramus NJ
DWR Paramus is not a typical furniture store. It’s a design showroom featuring modern classics and contemporary pieces. The layout is open and minimalist, allowing you to see each piece in a curated setting. You'll find everything from the Eames Lounge Chair to the Noguchi Coffee Table. The staff are knowledgeable and can help with design advice, but they are not pushy. Prices are fixed, but you can find discounts on floor samples and during seasonal sales. Plan to spend at least an hour browsing, as there’s a lot to see.
How to Find the Best Deals at DWR Paramus
DWR rarely runs big sales, but there are ways to save. First, check the ‘Outlet’ section online or in-store. This area has discontinued items, floor models, and pieces with minor imperfections at up to 40% off. Second, sign up for the DWR email list to get notified of annual sales like the ‘Summer Sale’ or ‘Friends and Family’ event. Third, consider buying floor samples—they are often marked down significantly. Finally, if you’re a trade professional (designer, architect), you can get a discount through the DWR Trade Program. Always ask if there’s a current promotion before purchasing.
Common Mistakes to Avoid When Shopping at DWR
One common mistake is not measuring your space before you go. DWR pieces are often larger than they appear in the showroom. Bring a tape measure and note the dimensions of your room and doorways. Another mistake is ignoring delivery times. Some items are made to order and can take 8-12 weeks. Ask about stock availability. Also, don’t assume all pieces are comfortable—try before you buy. The Eames Lounge Chair might look great, but sit in it for a few minutes to see if it suits you. Finally, avoid impulse buying. DWR pieces are an investment; take photos and compare prices online before committing.
Step-by-Step Guide to Your Visit
1. Prepare: Measure your space and take photos of your room. Make a list of pieces you’re interested in (e.g., sofa, dining table). 2. Visit the store: Go on a weekday to avoid crowds. Start by exploring the outlet section for deals. 3. Test the furniture: Sit, lie down, and open drawers. Check the materials and construction. 4. Ask questions: Inquire about lead times, warranty, and return policy. 5. Compare: Take notes and photos. Check online for similar pieces from other retailers. 6. Decide: If you find a floor sample you love, buy it on the spot. For custom orders, sleep on it before purchasing.
Real Buyer Tips from DWR Paramus Shoppers
Many customers recommend focusing on classic pieces that won’t go out of style, like the Saarinen Tulip Table or the Barcelona Chair. Also, consider mixing DWR items with more affordable pieces from other stores to balance your budget. One shopper noted that the DWR Paramus staff can help you coordinate finishes and colors. Another tip: if you’re looking for a specific item, call ahead to check availability. Finally, don’t forget to ask about the DWR credit card—it sometimes offers 0% financing on large purchases.
FAQ
Q: Does DWR Paramus have an outlet section?
A: Yes, there is an outlet area with discounted floor models and discontinued items. It’s worth checking first.
Q: Can I return furniture bought at DWR?
A: DWR has a 30-day return policy for most items, but custom orders and floor samples may be final sale. Always confirm before buying.
Q: Is parking free at DWR Paramus?
A: Yes, the store is at Garden State Plaza, which offers free parking.
Q: Do they offer design services?
A: Yes, DWR has free design consultations in-store. You can book an appointment for personalized advice.
Final Thoughts
DWR Paramus NJ is a great place to find authentic modern furniture. By preparing ahead, testing pieces, and looking for deals, you can make a smart purchase that lasts for years. Remember to measure your space, ask about lead times, and don’t rush into a decision. Happy furniture hunting!