If you're searching for high-end modern furniture in Santa Monica, Design Within Reach (DWR) is a top destination. Known for its iconic mid-century and contemporary designs, the Santa Monica studio offers a curated selection of furniture, lighting, and accessories. But shopping at DWR can be overwhelming with so many options and price points. This guide provides practical tips, buying parameters, and common pitfalls to help you make smart purchases.
What to Expect at the Design Within Reach Santa Monica Store
The Santa Monica DWR studio is located on Broadway, near the Third Street Promenade. It features a spacious showroom with fully styled room settings, allowing you to see pieces like the Eames Lounge Chair, Noguchi coffee table, and Knoll sofas in person. Unlike big-box stores, DWR focuses on design heritage and quality craftsmanship. Staff are knowledgeable but not pushy—they can explain materials, dimensions, and customization options. The store also offers design services for a fee if you need help planning a room.
How to Choose Furniture at DWR: Key Parameters
When shopping at DWR, consider these factors to ensure you get the right piece:
1. Measurements: Always measure your space before visiting. DWR furniture is often larger than expected. Bring a tape measure and note door widths, ceiling height, and traffic flow.
2. Material and Finish: DWR offers various wood finishes (walnut, oak), upholstery fabrics (leather, wool, performance textiles), and metal colors. Request swatches to see how they look in your lighting. Performance fabrics are great for homes with kids or pets because they resist stains.
3. Lead Time: Many items are made to order and can take 8–12 weeks. Ask about in-stock options if you need furniture sooner. Some accessories and lighting are available immediately.
4. Return Policy: DWR has a 30-day return policy for in-stock items, but custom orders are non-returnable. Be sure before ordering custom upholstery or finishes.
Common Mistakes When Buying from DWR Santa Monica
Avoid these pitfalls to save time and money:
Mistake 1: Ignoring the Scale. Many buyers fall in love with a piece in the showroom but find it too large for their home. Always visualize with painter's tape on your floor.
Mistake 2: Overlooking Sales and Outlet Options. DWR has a clearance section online and occasional sales (e.g., 15% off during holidays). The Santa Monica store may have floor models discounted. Ask associates about upcoming promotions.
Mistake 3: Not Considering Assembly. Some items require assembly, which DWR can arrange for a fee. If you're handy, you can save by assembling yourself—but check the complexity first.
Step-by-Step Shopping Guide for DWR Santa Monica
Follow these steps for a smooth experience:
Step 1: Browse Online First. Review the DWR website to create a wishlist. Note item numbers and dimensions. This saves time in the store.
Step 2: Visit the Showroom. Go during weekdays to avoid crowds. Spend time sitting on sofas, opening drawers, and testing lighting. Ask for swatches.
Step 3: Consult with a Sales Associate. Share your room dimensions and style preferences. They can recommend complementary pieces and alert you to upcoming sales.
Step 4: Check for Floor Models. Floor models are often discounted 10–30%. Inspect for wear—minor scuffs can be a good deal.
Step 5: Finalize Your Order. Decide on custom options, confirm lead time, and review delivery fees (typically $99–$199). Schedule delivery when you'll be home.
Frequently Asked Questions About DWR Santa Monica
Q: Does Design Within Reach Santa Monica offer design services?
A: Yes, they offer in-home or virtual consultations starting at $350. You get a personalized floor plan and product list. This is refundable toward purchases.
Q: Can I return custom furniture?
A: No, custom orders (custom fabric, finish, size) are final sale. Only standard in-stock items can be returned within 30 days.
Q: Are there parking options?
A: Street parking is limited. Use the public parking structure on 4th Street or valet at the store. DWR validates parking for up to 2 hours.
Q: Does DWR Santa Monica have a trade program?
A: Yes, interior designers can apply for a trade discount. Ask in-store for details.
Final Tips for Shopping at Design Within Reach Santa Monica
To get the most out of your visit: go with a clear idea of your needs, but stay open to suggestions. DWR pieces are investments—choose timeless designs that you'll love for years. If you're on a budget, consider the DWR Outlet online for discounted items. And always ask about warranty coverage (many pieces come with a limited lifetime warranty). Happy shopping!