Design Within Reach (DWR) is a go-to destination for authentic modern furniture, and the Pasadena location offers a unique shopping experience. Whether you're furnishing a new home or adding a statement piece, knowing what to expect and how to navigate the store can save you time and money. This guide covers everything from the store's layout to insider tips on scoring deals.
What to Expect at DWR Pasadena
The DWR Pasadena showroom is located in the heart of the city, featuring a curated selection of iconic designs from brands like Knoll, Herman Miller, and Vitra. The space is organized by room vignettes, making it easy to visualize pieces in your home. Staff are knowledgeable but not pushy, and you can test furniture comfort. Unlike some big-box stores, DWR focuses on timeless design over trends, so expect high-quality materials and minimalist aesthetics.
How to Save Money at DWR Pasadena
DWR is known for premium pricing, but there are ways to save. First, check the 'Studio' section—often located at the back—where floor models and slightly imperfect items are discounted up to 40%. Ask about the 'Trade Program' if you're an interior designer or architect; even if you're not, you can sometimes get a referral discount. Sign up for the DWR email list to receive notifications on seasonal sales (typically in January and July). Also, consider buying floor samples: they're fully functional but may have minor scuffs, which can be negotiated further.
Common Mistakes First-Time Buyers Make
One big mistake is not measuring your space before visiting. DWR pieces are often larger than they appear in the showroom. Bring a tape measure and note door widths to ensure delivery. Another error is ignoring delivery fees—DWR charges for white-glove service, which can add $100–$200. If you're handy, opt for 'curbside delivery' to save. Lastly, don't assume all items are in stock; many are made-to-order with lead times of 8–12 weeks. Always ask about availability before purchasing.
How to Choose the Right Piece for Your Home
Start by identifying your needs: is it a statement sofa or a functional desk? For sofas, test the seat depth and cushion firmness. DWR offers three cushion types: standard, soft, and firm. For dining chairs, sit for at least 5 minutes to check comfort. Pay attention to materials—leather is durable but requires maintenance; fabric is cozy but stains easily. Ask for fabric swatches to see how they look in your lighting. For lighting, check the lumen output—some pendant lights are more decorative than functional.
FAQ
Q: Does DWR Pasadena have an outlet? A: The store itself isn't an outlet, but the 'Studio' section functions like one with discounted floor models.
Q: Can I return furniture? A: Yes, within 30 days of delivery, but a 15% restocking fee applies. Floor models may have different return policies—ask before buying.
Q: Do they offer financing? A: Yes, through Affirm or a DWR credit card with promotional financing options (e.g., 6 months no interest).
Q: Is parking available? A: Yes, there's a small lot behind the store and street parking. Validate your parking at the register for free.
Final Tips for a Successful Visit
Visit on weekdays for a quieter experience. Bring photos of your room to get personalized advice. If you're undecided, ask about the 'Design Services'—they offer free 30-minute consultations. Remember, DWR's value lies in authenticity and durability, so invest in pieces you'll love for years. Happy shopping!