If you're looking for authentic mid-century modern furniture in the Bay Area, DWR Palo Alto is a must-visit. Design Within Reach (DWR) has long been the go-to source for iconic designs from legends like Eames, Noguchi, and Saarinen. The Palo Alto showroom offers a hands-on experience where you can sit in the classics and feel the quality before you buy. Whether you're furnishing a first apartment or upgrading your living room, this guide will walk you through everything you need to know—from what to look for to common pitfalls.
Why Shop at DWR Palo Alto?
DWR Palo Alto isn't just a store; it's a design destination. Located in the heart of Silicon Valley, the showroom features a curated selection of authentic licensed reproductions. Unlike knockoffs you might find online, DWR pieces are made to the original specifications, using high-quality materials. For example, the Eames Lounge Chair here is built with real wood veneers and top-grain leather, not particleboard or bonded leather. The staff are knowledgeable and can explain the history behind each piece. Plus, you can test comfort—something you can't do when ordering sight unseen. If you're investing in furniture that should last decades, this is the place to start.
Top Pieces to Consider and How to Choose
Start with the classics. The Eames Lounge Chair and Ottoman is a favorite, but at over $5,000, it's a serious investment. Before buying, check the wood grain—each piece is unique. Look for even color and smooth finish. Another popular item is the Noguchi Coffee Table, known for its sculptural glass top and wooden base. Ensure the base is solid and the glass is free of bubbles. For seating, try the Saarinen Tulip Chairs. They come in different shell materials: fiberglass (original) or plastic. Fiberglass is lighter and more authentic, but plastic is more durable for daily use. Don't forget to measure your space—these pieces are often larger than they appear online.
Common Mistakes to Avoid When Buying
One big mistake is assuming all DWR pieces are the same as cheaper replicas. The price difference comes from materials and craftsmanship. For instance, a knockoff Eames chair might use plywood instead of molded plywood, which affects comfort and longevity. Another error is ignoring fabric options. DWR offers many upholstery choices, and some fabrics wear better than others. If you have pets or kids, opt for performance fabrics like Sunbrella or Crypton. Also, don't rush into buying floor models. Floor models may have slight wear or fading from sunlight. Ask if they offer discounts on display pieces—sometimes you can save 15-20%. Finally, check return policies. DWR has a 30-day return window, but custom orders are final.
Arranging Your New Furniture for Maximum Impact
Once you've made your purchases, placement matters. Mid-century modern furniture looks best with breathing room. Don't push everything against walls. For example, place the Noguchi table in the center of the room with a low sofa or chairs around it. The Eames lounge chair works well as a statement piece in a corner with a floor lamp. Use rugs to define zones, but keep them simple—geometric patterns or solid colors complement the clean lines. Avoid cluttering with too many accessories. A single vase or sculpture can enhance the look without overwhelming it. Also, pay attention to lighting: warm LED bulbs (2700-3000K) bring out the richness of wood and leather.
Budgeting and Financing Tips
DWR furniture isn't cheap, but there are ways to make it more affordable. Sign up for their email list to get notifications about sales—typically they have a spring and fall sale with 15-20% off. Also consider the DWR credit card, which offers 0% financing for 12 months on purchases over $1,000. Another tip: buy in-store and ask about open-box items or discontinued colors. Sometimes you can get a great deal on a piece that's being phased out. If you're on a tight budget, start with one iconic piece and build around it. A single Eames chair can anchor a room, and you can fill in with more affordable items later. Remember, these pieces hold value well, so consider it an investment.
Frequently Asked Questions
Is DWR furniture worth the price? Yes, for authentic design and quality. Licensed reproductions use better materials and construction than most replicas.
Can I order online and pick up at the Palo Alto store? Yes, DWR offers in-store pickup for online orders, which saves shipping costs.
Do they offer assembly services? Some pieces require assembly, but DWR can recommend local white-glove delivery services for an extra fee.
What if I don't like it after buying? You have 30 days to return unused items in original packaging, but custom orders are non-returnable.
Final Thoughts
DWR Palo Alto is more than a store—it's a gateway to owning design history. By taking the time to visit, test, and choose wisely, you'll end up with furniture that not only looks great but lasts for years. Avoid the common mistakes, plan your space, and don't be afraid to ask the staff for advice. Whether you're a design enthusiast or a first-time buyer, the experience at DWR Palo Alto can set you on the right path to a beautiful, functional home.