Design Within Reach (DWR) in Soho, NYC, is a go-to destination for modern furniture lovers. Their sofas are iconic, but with so many options, choosing the right one can be overwhelming. This guide helps you navigate the DWR Soho showroom, pick the perfect sofa for your space, and avoid costly mistakes. Whether you're a first-time buyer or upgrading, these tips will save you time and money.
1. Measure Your Space Before You Go
One of the biggest mistakes is buying a sofa that's too big or too small. NYC apartments are notoriously compact, so bring a tape measure. Note the length, depth, and height of your intended spot. Don't forget doorways, hallways, and elevators—DWR sofas are large and may not fit through tight corners. Measure the path from the street to your living room. If you have a walk-up, check if the sofa can be carried up stairs. DWR offers delivery but knowing dimensions upfront prevents returns.
2. Understand the Key Models: What’s Right for You?
DWR carries several sofa lines. The Noguchi is a classic but low to the ground—great for lounging, not for formal seating. The Eames sofa is modular and customizable, ideal for flexible layouts. The Florence Knoll offers a mid-century look with clean lines. For small spaces, consider the Compact or Apartment Sofa. Each has different seat depth and back height. Sit on them in the showroom to test comfort. Ask about customization: some models allow you to choose width, fabric, and leg finish.
3. Fabric and Color: Practical Choices for Daily Life
DWR offers a wide range of fabrics from leather to performance textiles. For NYC living, durability is key. If you have pets or kids, go for a Crypton or Sunbrella fabric—they resist stains and are easy to clean. Light colors show dirt faster; dark colors hide wear but may fade in direct sunlight. Request fabric swatches and take them home to see how they look in your lighting. Avoid delicate materials like velvet if you have cats. Also consider the seat cushion fill: down-feather cushions are plush but need fluffing, while foam holds shape longer.
4. Budget and Hidden Costs
DWR sofas are an investment. Prices range from $2,000 to $6,000+ depending on size and fabric. Don't forget additional costs: delivery fee (often $150-$300), assembly (if needed), and potential customs for special orders. Ask about sales—DWR occasionally offers 15% off or free shipping. Also, consider the warranty: most frames have a limited lifetime warranty, but fabric and cushions may have shorter coverage. Read the fine print before buying.
5. Common Mistakes and How to Avoid Them
Mistake 1: Buying without sitting. Always test the sofa in person. What looks good online may be uncomfortable. Mistake 2: Ignoring scale. A huge sectional can overwhelm a small room. Mistake 3: Choosing trendy colors. Stick to neutrals for lasting appeal; use pillows for pops of color. Mistake 4: Forgetting about maintenance. Some fabrics require professional cleaning. Mistake 5: Skipping delivery details. Confirm that the sofa fits your building's elevator or stairwell. DWR's return policy is limited—usually only for defects—so be sure before you buy.
FAQ
Q: Can I customize a DWR sofa?
A: Yes, many models offer options for width, fabric, and leg finish. Custom orders take 8-12 weeks.
Q: What is the best sofa for a small NYC apartment?
A: The DWR Compact Sofa or the Eames modular sofa are great choices. They offer flexibility without taking up too much space.
Q: How do I clean my DWR sofa?
A: Check the care tag. Most performance fabrics can be spot cleaned with mild soap and water. For leather, use a conditioner every 6 months.
Q: Does DWR offer financing?
A: Yes, through Affirm or their own credit card. Check the website for current offers.
Q: Can I return a sofa if I don't like it?
A: DWR accepts returns within 30 days for in-stock items, but a restocking fee may apply. Custom orders are non-returnable.
Final Thoughts
Buying a DWR sofa from the Soho NYC showroom is an exciting investment. Take your time, measure twice, and test everything. Focus on quality, fit, and practicality. Avoid impulse decisions and consider long-term use. With the right choice, your DWR sofa will be a centerpiece for years to come. Happy shopping!